Berlei Want You to Wear This Bra and "Touch Yourself", Here's Why . . .
What's better than buying a brand new bra? Buying a brand new bra for a cause (duh!). Introducing the Chrissy Bra — a style designed by Berlei to not only pay tribute to the late Chrissy Amphlett (who passed away from breast cancer), but to raise awareness of the deadly disease itself.
While we're used to seeing campaigns awash in pink, this black, rock 'n' roll inspired bra is sure to get the attention of not only women nationwide, but men as well. The bra was launched today with the intention of getting women to "touch themselves" as Chrissy once sang, and detect breast cancer early on.
Keep scrolling for a first look at this very important campaign, then shop the bra for yourself!