Skip Nav
Wedding
Your Heart Will Flutter When You See 2018's Biggest Bridal Trends
Award Season
The 25 Stars Who Belong in the Best Gowns We Saw on the Runway
Celebrity Style
We Don't Know Which Bit of Kate Moss's Outfit We Love the Most, But We Want It All
Celebrity Style
35 Fashion Truths Straight From Victoria Beckham

Best Outfits to Wear on Instagram

These Are the Best Outfits on Instagram, According to Science

These Are the Best Outfits on Instagram, According to Science

Even if you're not a fashion blogger with thousands of trusty Instagram followers, you want to look your best on social media. No surprise, it all starts with your outfit. How do you think all of your favourite street style stars rack up so many likes on their photos? Turns out, there's a method to the madness.

Researchers at University of Toronto compiled information from #OOTD site Chictopia.com and arrived at a formula for the ultimate outfit success: select pastel shades or black separates — whether fancy or casual-chic — and your go-to accessories, including sunglasses, a bag, and heels, and then find a bold background to stand in front of.

When you've checked all of these items off your list, your ensemble has the potential to become a viral hit. On that note, read on to see 17 Instagram looks that are totally #winning — at least, according to science.

Around The Web
More From POPSUGAR
How to Make Your Outfit Look Vintage
Easy Summer Outfit Ideas
Olivia Palermo Wearing Midi Skirts and Heels
Wedding Dress Trends Fall 2018
From Our Partners
Latest Fashion
All the Latest From Ryan Reynolds