Skip Nav
Celebrity Style
This New Supermodel Will Be as Big as Gigi Hadid Before You Know It
The Royals
Kate and Pippa Are Sisters in Style, but Who Wore It First?
The Royals
From Blushing Bride to Senior Royal — Kate Middleton's Style Evolution
Sisterhood
10 Secrets Only Your Girl Gang Should Know

Beyonce New Face of H&M Summer Campaign: See the Shoot!

Who Runs the World: Beyoncé Is the Face of H&M's Summer Campaign

View in slideshow
Who Runs the World: Beyoncé Is the Face of H&M's Summer Campaign

The rumors were true: H&M has tapped Beyoncé to be the face of its Summer campaign, and the first look at the partnership shows the singer lounging on the beach in the Bahamas. "I've always liked H&M's focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements — fire, water, earth, and wind," says Beyoncé. The print ads and outdoor billboards are slated to read "Beyoncé as Mrs. Carter in H&M," an introduction that fittingly reflects the name of her upcoming world tour, which kicks off April 15. Additionally, a commercial will be released, featuring one of her new tracks, "Standing on the Sun." So, when can we expect the Beyoncé x H&M takeover to begin, er, continue? Now, click on for your first look.

Around The Web
More From POPSUGAR
Join The Conversation
Ways to Make Money Doing Nothing
Best Time of Day to Send in a Job Application
The Lazy Girl's Guide To Doing Exercise And Getting Fit
How to Naturally Whiten Pillows
Most Popular Australian Actors and Actresses in Hollywood
Ryan Gosling Hottest Movie Pictures
Best Toning Shampoos For Blonde Hair
Lara Bingle Style
100 Wedding Hairstyle Ideas
'90s Girl Halloween Costumes

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion
All the Latest From Ryan Reynolds