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Beyonce New Face of H&M Summer Campaign: See the Shoot!

Who Runs the World: Beyoncé Is the Face of H&M's Summer Campaign

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Who Runs the World: Beyoncé Is the Face of H&M's Summer Campaign

Beyoncé is the face of the H&M Summer collection, and the campaign was shot on location in the Bahamas by photographers Inez van Lamsweerde and Vinoodh Matadin. "In the campaign, Beyoncé is wearing the key pieces from H&M you need for lying in the sun this Summer," says Ann-Sofie Johansson, the head of design at H&M. The Summer campaign features swimwear and beachwear pieces, including a tie-dye bikini from the H&M For Water collection. Twenty-five percent of sales from the H&M For Water collection will be donated to WaterAid.

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