Bonds Taps Rock Royalty Riley Keough
Bonds has tapped rock royalty, Riley Keough to front the lingerie giant's Bonds Hipster Lacies campaign as the Summer 2013 ambassador. As a former Victoria's Secret model and Elvis Presley's eldest grandchild, it's no surprise Keough brings an undeniable it-girl attitude to the ad campaign — and those fiery tousled locks certainly add to the appeal. The 24-year old model has walked for Dolce & Gabbana, appeared on the cover of Vogue and acted alongside her BFFs Kirsten Stewart and Dakota Fanning, and Bonds design director, Jane Newman, describes Keough as "The perfect Bonds girl". "A well known personality, with a promising Hollywood career, great personal style and attitude to match... She is definitely our girl for summer,” she continued.
The cheeky outdoor campaign showcases Keough's killer curves in a range of matching lingerie sets and will launch August 18.