Global Watch: Burberry Goes 3-D

Burberry has caught the Avatar bug, with plans to stream its Autumn '10 show in 3-D across four major cities worldwide. Last season, the show was shown live online to great success and many others are following their lead for London Fashion Week this month, but it's great to hear them taking it to the next level. The collection will be presented at Chelsea College of Art & Design on the 23rd February and will then be shown in New York, Paris, Tokyo and Los Angeles in customized screening spaces. Christopher Bailey told WWD, “3-D technology will bring our global audience into the London show space allowing them to see the colours and fabrics, to hear the music and to be a part of that moment when it all finally comes together.’’ Australian fans can catch the collection in the comfort of their own homes at live.burberry.com.