If You Love H&M, You're Going to Love This
Attention all H&M fans, we've got something that will make your day! COS (Collection of Style) is opening its very first Australian store in Melbourne on Friday, Nov. 8 at 12:00 p.m. That's today, you guys! Located at the newly opened Strand shopping centre on Elizabeth Street, the 359 square metre store will feature the women's, men's and children's wear collections.
Not familiar with COS? It's basically H&M's big sister brand — a little more classic, higher quality, and slightly bigger price tags. The brand's been experiencing rapid global expansion recently, with openings in LA, Tokyo and Paris in the past few weeks, plus plans to expand in New York next month.
The launch collection, while providing plenty of pastel colour, feels clean, simple and minimalist. Better yet, it looks expensive, but isn't. Shapes shift throughout, from the voluminous (like a cocooning burgundy dress with caped sleeves that we're eyeing off) to the subtle, like racer-cut armholes that give a sporty vibe to tops and dresses. But we know you're really here for the pictures, so keep reading for a first look at the COS Melbourne launch collection.