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Cara&Co to Sydney Launch Party Tonight! We Interview The Co-Founders Behind the Luxe Logo-Free Retailer

Sydney, Get Set: Cara&Co Launches Logo-Less Luxury Retail

Familiar with Cara&Co? No? Think Colette Paris, but without the label porn. This Russian based luxe-retailer prides itself on its expertly edited range of impossible-to-find-anywhere-else, logo-free product. Stocking a wonderland of niche brands, any item worth its cult following is sure to be found in this emporium of cool. Sydney Westfield houses Cara&Co's second only concept store (the first is in Moscow), and in preparation for tonight's launch party we scored a chat with co-founders Rosa Alpert and Alexey Oleshov. Sydney-siders take note; this is one retail development you need to know about.

What prompted the move to open a flagship in Australia? First of all Rosa (one of the co-founders) is Australian, and it seems only logical to start working on home territory — which happens to be the strongest economy in the world (touch wood!).
Will the product be tailored for the Australian market? We cannot possibly stock the same products for two simple reasons. Will Australia wear mink coats or fur lined boots? There will be different brands exclusive to Moscow and Sydney at the same time. In 30 percent of the cases they will coincide.
Will Cara&Co stock local labels? It's a top notch secret who they are but we will be stocking two very famous brands which will be exclusive to us at the same time. That's the riddle of the month, soon you will find out. To find out more just read more
What makes Cara&Co so special? The main philosophy behind the store is "No Logos Fashion Only". We have always consciously avoided pieces whose greatest selling point was their famous brands... Though it was quite risky to launch this kind of project in Russia with its logo-obsession, but we've found kindred spirits among those who don't need an LV bag to feel good about themselves... We don't sell quick fashion — we offer pieces one can fall in love with and wear for years.
Also we think our concept store is a true reflection of non-conspicuous luxury from all over the world. Cara&Co offers over 40 brands from every corner of the world. These include such globally recognized names as Antonio Marras, Hussein Chalayan, Tim Van Steenbergen, Junko Shimada, Jean Paul Knott, and Christophe Coppens as well as brand new names. And we are going to bring new brands to Sydney each season. It is only in our store where you can find these brands in Australia.

Stockist number: 02 9226 9999

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