Coach Makes a Fresh Start at Its New York Fashion Week Debut
It's a new frontier for Coach: not only is this the first collection to come from the label's executive creative director Stuart Vevers, but it's the first collection to actually show at New York Fashion Week. Part presentation, part runway, Coach set the tone with two enlarged '70s-era Joel Sternfeld photographs — one of a Fall forest with trees covering a broken-down car, the other a typical yet eerie suburban street — meant to illustrate a woman's journey across America and back again.
Much like that woman, Coach has come a long way since its days as solely a handbag and accessories label and is now offering a full ready-to-wear apparel line-up. It has a focus on lush outerwear — as seen with the red and black houndstooth and oversize shearling options — as well as clever nods to classic Americana. (Such was the case with an Apollo 1 sweater that harkened back to a look from one of Vevers's references, the horror film The Shining.)
Although Coach is still very much a heritage brand that plans to stay true to its "affordable luxury" DNA, it has reinvented itself into something more modern, perhaps edgier, and most definitely all new.