This Cult Australian Brand Is Doing Something Different to Support Breast Cancer Awareness
Pictured above: Dr. Samantha Oakes
Australian and Kiwi fashion brands are very good at supporting causes, especially ones that affect women (case in point, this Lonely initiative). This month, Cue and its approach to raising awareness for breast cancer stands out.
In support of the Garvan Institute of Medical Research — an organisation dedicated to changing the directions of science and medicine to better human health — Cue and Riley Street Garage are hosting a fashionable fundraising lunch. On the day, attendees can donate funds and listen to a panel discussion hosted by Tash Sefton of They All Hate Us, between Dr. Samantha Oakes, head of the Cancer Cell Survival group at Garvan, and cancer survivors.
Cue has declared it will match the donations raised on the day, as well as auction off a bespoke suit. The best part? Everyone can buy tickets to the event.