I'm a Fashion Editor and This Is Where I'm Going to Shop All My Favourite Brands This Summer
I've been obsessed with buying my designer pieces online for as long as I can remember, but I have a feeling that's about to change. After much anticipation, David Jones unveiled it's International and Australian Designer Womenswear floor - Level 3 - today to the public. Part of an overall $200 million redevelopment of the iconic Elizabeth Street flagship store, this might just be the most special part.
Not only is there an extensive stable of brands available to shop - Rixo, Ganni, Camilla and Marc are just a few of our favourites - each edit is merchandised to mimic the standalone boutiques of each label. It makes for a special, unique shopping experience, and one that made me immediately fall back in love with shopping offline.
Read on for a first look at our favourite corners of level 3.