How This New Zealand Designer Built A Successful Accessories Brand
If we had to name our favourite leather accessories label, New Zealand-based brand Deadly Ponies would be up there. The cult label was launched in 2005 by Liam Bowden and has since become a favourite among fashion influencers and editors worldwide, especially locally.
So when the Deadly Ponies showed on schedule at Australian Fashion Week this year, we weren't surprised. While it is unusual for an accessories brand to have it's slot on the timetable, we have a feeling the cult label will hold it's own against Australian clothing design heavyweights.
In anticipation of the show, we interviewed Liam on email to find out how he built up such a brand, how and why his leather products are considered ethical and what's next! Read on.