Dogeared, the LA-based jewellery brand that creates everyday jewels with inspirational messages, is going into the movie business. It has signed a deal with HBO to create jewellery associated to Sex and the City 2. What's more, it has also inked a deal with Sony to design a line inspired by the upcoming flick Eat, Pray, Love. "We relate to the theme of a woman’s journey for self-fulfillment and happiness," Dogeared founder Marcia Maizel-Clarke said. Fred Segal in the US will sell the latter line, ranging from US$20 to US$100, while Bloomingdale's and Fred Segal will carry the SATC 2 collection, priced from US$30 to US$150, starting in May.
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