10 Fashion Brands That Are Changing Lives
The very nature of fashion is that everything goes in and out of style — one moment we're pinning maximialist street style trends, the next we're obsessing over '90s grunge. But there is one trend we're particularly glad has managed to stick around. Ethical fashion. It's fast becoming an industry buzz word — and moving from a feel-good love project on the fringe of fashion, to a concept embraced by the coolest, most-coveted names in the biz (oh yes Stella McCartney and Sass and Bide, that's you).
As a whole, fashion is an industry that's come under heat for some pretty unethical behaviour — from embarrassing mishaps to full-blown disasters prompting discussion around unsafe working conditions to trickle down into the mainstream media. Now, it's even more important to celebrate those who are doing their bit, and more.
Locally, Ethical Clothing Australia gives homegrown brands a pat on the back, tauting Carla Zampatti, Bianca Spender, Cue and more of your designer and high street favourites as the pioneers in ethical fashion for their sustainable approach to style. Big brands are also spending big budgets on promoting sustainability internationally, employing (at a fair wage) artisans in under-privileged communities across Africa, Asia and South America to be involved in their design process. The result? Gotta-have-it, exotic designs we're dying to own.
Cotton On is the latest local to get in on the feel good fashion action — keep scrolling to find out more.
Source: Sass and Bide