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Eva Herzigova for Etam Spring Summer 2010

Trend Talk: Eva Herzigova for Etam

Following the success of a collaboration with Natalia Vodianova, Etam have recruited another model designer. Eva Herzigova unveiled her womenswear line for Etam in Paris which is primarily targeted at 40-something women. Eva told WWD, “It has been totally hands-on, no one telling me what to do and designing whatever crossed my mind. Having done my own clothes from when I was young in the Czech Republic, I know how things are assembled and think of each detail. I am a perfectionist and I demand a lot, and I wanted something that is affordable but also luxurious.” Prices start from 69 euros and the pieces include jeans, a colourful gypsy skirt, a trench coat, long evening dresses and accessories. Eva dropped hints at the launch party about her future plans with Chopard too, commenting, "They are celebrating their 150th anniversary, so I will be in Cannes." Are you interested in Eva's clothing line?

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