1st Look: Zanita and 4th and Bleeker Get Dirty for Neuw's New Campaign
Take two blonde Australian models-turned-fashion-bloggers. Remove them both from the SLR cameras that are usually superglued to their sides. Slip them into some seriously sexy denim. Pop them on Sydney's heritage listed, industrial-wonderland Cockatoo Island and let snapper Darren McDonald do his worst. Et voila! You have the ingredients for one dangerously sexy campaign shoot. Neuw Denim did just that.
The boys behind the brand, Rich and Par, were inspired by the historical appeal of the original denim and canvas work trousers worn by goldminers in the 1800s. The 'Goldmine' A/W collection showcases Neuw's deft hand with treatment denim and recut vintage styles. Double-dying, hand-distressed details, authentic wear patterns and metallic coatings make these jeans anything but ordinary. Zanita Morgan from Zanita, and Alexandra Spencer from 4th and Bleeker really do bring their gritty best to the shoot. Step inside to get your first exclusive look at the girls getting down and dirty for Neuw.