US Target has tapped celebrity stylist Kate Young for its latest collaboration, and come April 14, the partnership will yield a fun, playful limited-edition lineup of semi-formal and special-occasion dresses. Before the official launch, though, we're getting our first look at the campaign, shot by Terry Richardson. This is a bit of a change-up where designer collaborations are concerned, seeing as this doesn't exactly fall under the designer category, but the mass retailer is all about reinventing the wheel. And you can see some of this "reinvention" already happening in the ad campaign, which stars four It girls — with different backgrounds and interests — posing on a red carpet.
The Kate Young For Target Collection will range from US$30 to $90 for apparel, and $15 to $50 for jewellery, handbags, and shoes — that's worth a trip over to the US, don't you think? Now, take a look at the complete ad campaign inside, along with a few of Young's sneak-peek sketches and some of the stylish stars who come to her for styling expertise.
Source: courtesy of Target; photos by Terry Richardson