First Look: Cue Doubles Up for S/S '13
Cue flew the genetically blessed Luijendijk twins to Sydney, exclusively may we add, to shoot the brand's Spring/Summer 2013 campaign and we've got the first look at the killer shoot right here. The trip meant a return visit to the brand for Elza, but heralded Vera's campaign debut. The girls perfectly embodied Cue's running theme of duality for S/S; making the perfect muses for the "same, but different" creative directive. We saw the clothes in real life this week at the press showings, and can confirm that the line-up combines contrasting ideals with considerable finesse; masculine versus feminine, fashion forward but still wearable, high tech fabrications used in classic cuts — it's the contrast that keeps things interesting!
The collection will be dropping in stores nationally and online as of July, but we think it's worth taking in a preview now. Step inside to see some of the first shots to be released from the campaign, some sweet behind the scenes snaps of the sisters on set as well as some insights from the Cue's ever-stylish head designer Prue Rainey on the season's strongest trends, and her favourite pieces.