Yeojin Bae is a firm favourite in the Fab office. Her feminine aesthetic is tempered with clever tailoring, and the kind of attention to detail that turns a simple shift into a how-did-I-live-without-it, wardrobe essential. Now it's easier to get your paws on this local label's lust-inducing designs, thanks to her brand spanking new, online store. Yeojin Bae's e-boutique carries her full ready to wear line and delivers Australia wide for free (LOVE that), so you can shop her S/S 2011 collection with wild abandon. To celebrate her move into the online world, Yeojin has created this short fashion film of her Summer look book shoot. The video was all about chanelling the Parisian aesthetic from her "Le Marais" S/S line, and model Dasha does a damn fine job of working that so-cool, Parisian indifference on camera. Being married to a French man as Yeojin is, we can appreciate her Francophile obsession — both with the city of love itself, and with the effortless fashion sensibility that goes with it. Want to take a trip to the left bank with Yeojin Bae? Oui, oui!
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