Yet again, Gareth Pugh shunned a catwalk show for Spring '11 in favour of a short film directed by Ruth Hogben. This time it was 11 minutes long and shown at an almost-IMAX-scale. It starred model Kristen McMenamy who showed off the fluidity of Pugh's latest designs which this season included a sci-fi but elegant theme. Flowing kimono style tops were teamed with paneled leggings, and the show closed with silver, mirrored pieces which resembled futuristic armour. Like many other shows at Spring fashion weeks, Pugh offered a piece from his collection to buy immediately via ShowStudio who also live streamed the short film.
To see lookbook images of the collection, just read more
Images courtesy of Gareth Pugh