Ginger & Smart Is Seeing Double for SS'14
Kicking off day three of Fashion Week was Australian design duo, Ginger & Smart. Never one to turn away from a smartly-tailored dress or graphic digital prints, Ginger & Smart didn't stray from its much-loved aesthetic for Spring Summer 2014/15.
Designers, Genevieve and Alexandra Smart, told us before the show that the "Dualism" collection is inspired by double vision and duality. "We were drawn to elements of music, photography and art that also played with linking structure and fluidity," the designers explained.
The theme was interpreted in mirrored digital prints that gave life to dresses and separates. The show also introduced new silhouettes to Ginger & Smart, with long and extended body-con shapes a key trend throughout. Sheer overlay hems and splits at the back or front of pencil skirts and dresses added fluidity and movement. The trend toward fluid silhouettes continued through to the shirts, with soft and sheer tops left unbottoned from the bottom in a styling twist that reminds us of Alexander Wang's Spring 2014 New York Fashion Week runway show.
White-on-white was a key colour trend, with models wearing the shade head-to-toe. The hero print was a muted snakeskin, but Ginger & Smart has also toyed with shades of green and a true red for Spring Summer 2013/14.
Models carried box clutches and held snakeskin trapeze bags as they walked in block-heel ankle boots or flat-form sandals. The jewellery was equally modern, with chokers and sharp ear cuffs the only bling in sight. Rose gold gilding completed the accessories and was also a theme across the clothes, appearing on exposed zips and detailing.
But we know you're really interested in seeing all the show-stopping looks, so keep scrolling for the runway pictures.