The Power of a Model: Gisele and Erin Up Esprit's Cool Factor
Esprit has been off our radar for a while now, but it looks like the brand, which was once our go-to for cute basics, has received a much-needed makeover. To kick off its new streamlined strategy, the US chain store enlisted top models Gisele Bundchen and Erin Wasson for its A/W campaign. We saw a sneak peek at the shots of Erin in the S/S shoot (made for the Aussie market) back in June, but thought you might want to see how these modelling greats have upped Esprit's cool factor on the global stage. Wanna see?