See What's Landing in H&M This Season
Some traditions are better left in the past — like sneaking out of your parents' house every Saturday night or forgetting to pay your phone bill on time . . . Again. But others, like H&M's The New Icons campaign, we're happy to have stick around. The fast-fashion giant has just released its second annual The New Icons campaign featuring four supermodels you probably already know on a first name basis. For Spring H&M has tapped Jourdan (Dunn), Nadja (Bender), Andreea (Diaconu) and Sui (He). Now, these women are always flawless, whether they're dressed up or down, on or off the runway and never fail to attract a bevy of fans, all of whom share an inability to look away. But now, they're the women fronting H&M's latest fashion campaign, and girl, they look good.
The Spring line itself is the ultimate between-seasons collection, filled with hard-to-find fashion to take you from the end of Winter through to Summer. Basically, it's going to lighten your pockets and give your credit card a workout. Landing in H&M this month, look out for the ultimate trans-seasonal trench, prep to purchase summery slip dresses and lightweight jumpsuits and expect your wardrobe to become home to new season shades of navy, cobalt and cream.