Skip Nav
Celebrity Style
This New Supermodel Will Be as Big as Gigi Hadid Before You Know It
The Royals
Kate and Pippa Are Sisters in Style, but Who Wore It First?
The Royals
From Blushing Bride to Senior Royal — Kate Middleton's Style Evolution
Friendship
10 LOL Moments Only Your BFFs Will Understand

H&M Confirms New Higher End Retail Chain, Similar to COS.

H&M Confirms a New Retail Chain in the Works

H&M is going high end? Apparently so. The retailer confirmed yesterday that it will be launching a new retail chain in 2013. "We have many different projects in progress and already next year we will be launching a completely new store chain. Like COS [a higher-end line also owned by Hennes & Mauritz AB], which today is very successful with good profitability, the new chain of stores will be independent and complement the other offerings from the group," said H&M CEO Karl-Johan Persson. Details are to be determined but there have been rumblings that the new clothing line will fall in the luxury category. We love H&M's affordable wares, but a new, higher-end line sounds just as exciting. We're crossing our fingers and toes that this expansionist vision will involve the mega-chain following in the footsteps of Zara and Topshop by opening in Australia. Be it this new, high end-line, or H&M's standard high-street offerings, we're sure local consumers would welcome the Swedish chain store with open arms. C'mon, already!

Around The Web
More From POPSUGAR
Join The Conversation
H&M Spring 2017 See Now Buy Now Runway Show
H&M Spring 2017 See Now Buy Now Collection Details
High Street Shopping Tips
Victoria Beckham Wearing Matching Red Outfit
How to Shop the Kenzo X H&M Collaboration
What Happened at the Kenzo x H&M Event
H&M x Kenzo Collaboration 2016
Gigi Hadid Wearing a Corset Over Her T-Shirt in Milan 2016
H&M Swedish Olympic Team Collection
H&M Bondi and Broadway Stores

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion
All the Latest From Ryan Reynolds