1. Design Development
The first step in developing a new jewellery piece is the design. Pandora's in-house design team develop the new designs and based on their drawings and a 3D model is drawn. Once the 3D design drawings have been approved, they are used for creating a jewellery master.
2. From Rubber Mould to Cutting
Around seven different steps are involved in creating the jewellery pieces in sterling silver, 14ct gold or PANDORA Rose. The two most important are:
PANDORA uses lost-wax casting — an ancient technique dating back thousands of years and still widely used in modern jewellery production. It involves making rubber, wax and plaster models of a design before pouring silver or gold alloy into the mould.
Each jewellery piece is attached to a "tree" whilst in the casting machine. Once done, the pieces are cut from the tree and checked.
3. Quality Control
Each piece is checked in quality control to make sure it has the correct shape and appearance.