3 Fast Ways to Spot Fake Gucci
Gucci is having a moment. But when any designer label (or item in particular) hits peak popularity, counterfeits (fakes) start to surface. It's not something you have to worry about when shopping in a certified Gucci store of course, but when you're dropping a lot of cash online, it's reassuring to know if what you're buying is the real deal.
While reputable sites selling pre-owned luxury items have their own vetting processes, we feel an at-home checklist for identifying a knockoff is totally necessary. Enter Victoire Boyer Chammard, head of the authentication department at Vestiaire Collective. We asked Victoire for easy ways to immediately tell if Gucci's most popular item — the Princetown flats — are real.
Authentic Gucci flats will have these qualities:
- The left arm of the U in Gucci will be thicker than the right.
- They will read 'made in Italy' under the Gucci logo.
- There will be a numeric engraving under the gold hardware. You can lift the hardware slightly to peak underneath.
Now go fourth and buy all the authentic Gucci you can afford.