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J.Crew Autumn Winter Fall 2011 Campaign: See Behind the Scenes Pics from the Saing Petersberg Shoot

Sneak Peek! Behind the Scenes at J.Crew's A/W Shoot

J.Crew's campaigns are known for inducing instant lust lists here at Fab, and we're sure you can see why. The clothes are styled to perfection, and the exotic photo shoot locales just make the perusing even easier. The latest A/W offering isn't out yet, but we got a sneak peek of what's in store from the on-trend US chain store. Not only do you get to see the latest arrivals (we're waiting to see Net-a-Porter's edit for Aussie customers) — we spy tweedy blazers, ankle crop pants, and fuzzy short-sleeved toppers — but you also get to check out some amazing scouting snaps from the shoot in Saint Petersburg. Check out the slideshow to see more and read what Ashley Sargent Price, J.Crew's art director in chief, has to say about finding the perfect snap.

"We wanted the iconic Hermitage Museum to frame the model, not compete with her. Shooting at a low angle makes her long and elegant."
"Canal + cobblestone + traditional onion dome architecture = quintessential Saint Petersburg."
"Turn the camera a few degrees and you can't avoid the growing crowd. Shooting into the building (with a tight crop) gave us control over the background and highlights one of our location musts, the Mariinsky Theatre (one-time home to Mikhail Baryshnikov)."
"Many of the dance studios we scouted were basic and dark. When we found these windows, I knew we had to take advantage of the milky (and ever forgiving) backlight."
"Shooting from the bottom of the hill hides the groups of tourists visiting the Spas na Kravi Church without obstructing the picture-worthy architecture."

Go behind the scenes of the J.Crew shoot . . .

"We wanted the iconic Hermitage Museum to frame the model, not compete with her. Shooting at a low angle makes her long and elegant."
"Canal + cobblestone + traditional onion dome architecture = quintessential Saint Petersburg."
"Turn the camera a few degrees and you can't avoid the growing crowd. Shooting into the building (with a tight crop) gave us control over the background and highlights one of our location musts, the Mariinsky Theatre (one-time home to Mikhail Baryshnikov)."
"Many of the dance studios we scouted were basic and dark. When we found these windows, I knew we had to take advantage of the milky (and ever forgiving) backlight."
"Shooting from the bottom of the hill hides the groups of tourists visiting the Spas na Kravi Church without obstructing the picture-worthy architecture."
"A happy accident — we stumbled upon this location while scouting a bridge nearby."
"Timing is everything! This picture taken an hour later in the day wouldn't have worked — once the sun gets too high, the light instantly turns hard and unflattering."

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