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Jimmy Choo Introduces Choo 24:7

Fashion Lately: Choo 24:7 Arrives

It was announced back in September that Jimmy Choo was to launch a collection of best selling styles, revamped in new finishes and leathers to be continued as an ongoing range each season. Now, the time has come to see the Choo 24:7 collection in action.

Founder Tamara Mellon has selected investment pieces from past seasons and reintroduced them as new, seasonal styles. She explains the range as "part of a wardrobe that every woman needs." Consisting of 28 styles, the range includes classic pumps, ballet flats, strappy sandals and peep toe heels. While the main Jimmy Choo line will continue to create high fashion, on trend items, Choo 24:7 sticks to basics which every woman relies on, whether it's an office shoe or a more evening style.

Check out the lady herself in this new video introducing the range.

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