Marcs Turns on the Cool Factor for Spring/Summer '10

If you haven't been into a Marcs store lately, I suggest you pop in and say hello. The classic Australian go-to label has injected a sense of street-cool to their latest Spring/Summer collection by recruiting a stellar team of fashion's finest talent. First up, model-of-the-moment Julia Nobis stars as the leading lady alongside Priscillas hottie Broed Dillewaard. Together, they model the upcoming season's hottest trends including digital prints, stripes, pared back separates and a dash of preppy tailoring. Photographed by New York based Aussie snapper Beau Grealy, the urban shots were taken around iconic Sydney landmarks such as The Rocks and Sydney Harbour Bridge. The campaign keeps in theme with the Marcs fuss-free and classic aesthetic, while cleverly adding a modern and youthful twist. The new collection hits stores later this month, with many pieces hitting their online store now.