With Kylie Jenner Modelling These Adidas Sneakers, They Are Sure to Sell Out FAST
Following in the footsteps of her older sister Kendall Jenner and brother-in-law Kanye West, Kylie Jenner is the newest member of the Kardashian/Jenner clan to join the Adidas family. It was just announced that the 21-year-old beauty mogul is the face of the newly launched Adidas Originals Falcon sneaker.
It makes sense that Kylie is starring in the new campaign for the relaunch of the sneaker, as the original Falcon Dorf runner first debuted in 1997, the exact same year the Keeping Up With the Kardashians star was born. While the sneakers hold true to their original design, the sporty shoes have been reinvented in a grey, pink, black, and blue colourway that will pair perfectly with practically everything hanging in your closet. Kylie proves this in the campaign images by styling the sneakers with a variety of different pieces including track pants, leggings, bike shorts, tees, and denim jackets.
When asked about her involvement in the relaunch, Kylie said in a press release, "I've always loved Adidas and it's exciting now being part of the Originals family, especially for Falcon." While the brand's Vice President of Global Brand Communications Alegra O'Hare added, "We are interested in creating tomorrow's streetwear by reinventing the most iconic sportswear from our archives. Falcon is inspired by the Falcon Dorf, an iconic model from the '90s: its bold and unapologetic DNA is at the core of today's Falcon and reflects the confident mindset of a new generation of female creative consumers."
The sneakers, which feature a panelled construction in classic mesh and suede overlays, a molded heel unit, and reflective details, are set to retail for a reasonable $100 and sure to sell out fast. While you unfortunately have to wait until Sept. 6 to shop the stylish kicks worldwide and on Adidas.com, we've seen them pop up at Nordstrom (though they're currently sold out). Meanwhile, you can scroll through to see a close-up of the sneakers and all the campaign images starring Kylie, plus a bunch of fun behind-the-scenes snaps!