In 1980, Lacoste launched its first eyewear collection with a pilot-style frame called '101' released as the hero product. The Lacoste 101 featured premium quality materials with unique styling reflecting the brand's tennis heritage, making it a hit on and off the court.
To mark the 30th anniversary of the aviator frames, Lacoste is releasing a limited edition run of 1000 pairs to be sold all over the world this month. 64 coveted frames have been picked up by Australian stores, certain to fly off shelves quicker than you can say "c'mooon". Phone 1800 810 761 for more details.