Lily Cole's Eco-Friendly Knitwear

Darn overachievers. Don't you wonder how they get everything done? Between studying at Cambridge, starring in big-budget films and super-modelling, it's a miracle that Red has found the time to launch an ethically minded knitwear label! The indefatiguable Lily Cole has teamed up with fellow model friend, Katherine Poulton, and Central St. Martin's grad, Alice Ashby, to create cosy knits for her line, The North Circular.

The wool is sourced from a rare breed of sheep (from a special sanctuary no less) and each piece is individually handknitted (you can meet your knitters and monitor the progress of your piece online). But the icing on the cake you ask? Five per cent of proceeds go towards the Environmental Justice Foundation. www.ejfoundation.org. If that's not enough to make you go all warm and fuzzy, then I don't know what will ... Get shopping at www.thenorthcircular.com