Whether or not you lived through the '60s, there's no doubt you're completely obsessed with the costumes in Mad Men. You've been tracking the changes in Peggy Olson's silhouettes since season one, when she shied away from shorter hemlines and fitted designs, and you smile every time you see Joan Harris parade through the Sterling Cooper office in a pink, form-fitting dress and her go-to pendant necklace.
But if you're a real Mad Men fan, you know Peggy and Joan aren't the only ones to watch. Costume designer Janie Bryant has carefully curated a bold wardrobe for every character in the show, from Betty and Don Draper to Megan, who always steals the spotlight in her super-short printed shifts.
The Mad Men fashion has defined the time span of one decade, as we arrive at 1970 in season seven; it's reflected the personalities of the show's most compelling characters; and frankly, it's the number one reason why we just don't want the series to end. Read on to see some of our favourite style moments, from the most recent episodes to the very first, and just try to stop yourself from pulling on a matching suit set or printed silk scarf.