What is an icon? According to Marcs, it's actors Sophie Lowe and Krew Boylan, meditation guru Gary Gorrow, Danks Street Depot chef Jared Ingersoll, artist and ex-model Tanya Linney and snow board champion Alex 'Chumpy' Pullin. The local label picked these non-model (but still darn good looking) types to front their ICON collection — which contains the six staples that Marcs has been producing year after year, since 1979. We were big fans of Julia Nobis' turn for the brand, but we appreciate this dose of (stylish) reality too. Check out the simple but effective short film below, which is dedicated to the memory of brand founder — the late Mark Keighery, then click through to see the beautiful images taken by Stephen Ward for this campaign with heart.
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