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Mary-Kate and Ashley Olsen Expand Into Elizabeth and James Sunglasses

Trend Talk: Elizabeth and James Get Shady

Are we really surprised Mary-Kate and Ashley Olsen took Elizabeth and James to Sunnyville? While they've already produced The Row sunglasses, this unisex line will debut to high-end global retailers with an exclusive Resort '10 collection retailing at US$185. Two styles are up first: the Hudson, a modern aviator, and the Fairfax, a cool cat eye. These are high-tech, made of high-quality acetate sheet material and CR39 lenses."Elizabeth and James's eyewear details are distinct but discreet and exude the unique aesthetic of the Elizabeth and James brand," Mary-Kate Olsen claimed. Elizabeth and James's Spring '11 sunglass collection will bring more unique styles to the masses and will roll out to Elizabeth and James retailers and fine optical boutiques, with prices ranging from US$155 to US$265. Let the waiting lists begin...

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