Swarovski's Creative Director Nathalie Colin said it best, "Love conquers all, and love has so many facets." This was her design ethos when creating the brand's seductive Lifelong collection, which includes a stylish re-imagination of the knot — symbolising lifelong commitment — and released just in time for Valentine's Day. But this year and for years to come, we won't be celebrating love on just one day. Australia said yes to marriage equality and together, Swarovski and POPSUGAR Australia do, too. Join us as we celebrate diversity and freedom of love through our Pride partnership. Love wins and brings with it #BrillianceForAll.
We are big fans of Valentine's Day. As an excuse (not that we need one) to shower our loved ones in an extra special dose of love, affection and even gifts, it can't be beat. But, given how rapidly our world is changing in 2018, we think it's high time that society's thinking around February 14 changed too — for the better. Has there been a time in recent history when we've needed to truly share and celebrate love more than right now? Senior News Editor Genevieve Rota said it best in her recent think piece, that against the backdrop of same-sex marriage finally becoming legal in this country: "All those hashtags are fact. Love is love. Love does win. Yes to love." Love has the power to unite, inspire, and heal and that is something worth celebrating come February 14.
If you are trading gifts with your S.O. this year, choosing something with a deeper significance is the order of the day. We've fallen hard for Swarovski's Valentine's Day collection — yes, each piece is stunning and exceptionally crafted, but it's the meaning behind the design concepts that make these gifts truly special.
Nathalie Colin, the brand's Creative Director, wanted to ensure their 2018 Valentine's Day offering reflected the diverse expressions of love that we are all fighting so hard for: "In this collection, we have other love symbols in addition to the traditional heart. I took inspiration from the ribbon knot that symbolizes a lifelong commitment but also has a seductive twist to it. There is a bold cuff style, a stunning double ring, as well as more everyday jewels to meet everyone's taste. Every piece is infused with messages of diversity and freedom to love that are very important to me — and to everyone."
Below, some pieces we'd be ecstatic to receive (hinting hard), and how the celebration of love has been woven into their design.