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Mercedes-Benz Fashion Week Edition

You Can Go To Fashion Week In Sydney

Mercedes-Benz Fashion Week Australia is an event usually reserved for fashion industry insiders, but for 2014, there will be a consumer component immediately after the trade-only event. Mercedes-Benz Fashion Week Edition will run on the weekend following MBFWA, allowing ticketholders to view runway collections just days after they debut for the industry. The Mercedes-Benz Fashion Week schedule will also be reduced to four days to allow for the extra consumer component.

An e-commerce component that allows consumers to shop the Spring Summer 2014/2015 runway will also launch on MBFashionWeek.com, another world-first for IMG Fashion.

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