We can't tell if this whole 'Situation' is a hoax or not, but news that Abercrombie & Fitch made a paid offer to Jersey Shore's Mike Sorrentino (aka The Situation) to stop wearing their stuff brings up a good question; can big brands really control who their clientele is? A&F released the below statement on Tuesday:
“We are deeply concerned that Mr. Sorrentino’s association with our brand could cause significant damage to our image. We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans.”
It may be all tongue-in-cheek, with sources close to The Situation telling TMZ that no such offer has been made by the clothing giant, however the nine percent drop in the company's share value is a very real effect. Whilst we get why designers wouldn't want to be sartorially associated with Jersey Shore, we're not sure if paying peeps not to wear their stuff is a smart move, or just plain over-protective. What's your call? Should big brands go out of their way to ensure they don't attract the 'wrong' sort of clientele?