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Missoni family spring 2010 campaign

That's Amore! Missoni Keeps It In The Family For Spring

What do you get when you mix one ridiculously cool family, an amazing photographer, and multicoloured zig zag prints? The new Missoni Spring ad campaign, but of course! Forget runway models, this season it's all about la famiglia, with Angela Missoni opting to flaunt her new collection with kids Margherita, Teresa and Francesco, parents (and Missoni founders) Ottavio and Rosita, and nephews Ottavio Jnr, Marco and Giacomo.

Designer Angela said of the shoot: "I wanted to highlight our reality and our lifestyle, which is reflected in our unique product and in the artisinal aspect. This campaign really reflects the mood I'm in these days, even from a design stance." Marc Jacobs favourite Juergen Teller shot the relaxed images over dinner at Rosita and Ottavio's house, unable to stop snapping the genetically (and fashionably) blessed family.

Check out more snaps in our gallery.

Angela Missoni, Margherita and Teresa Maccapani Missoni
Margherita Maccapani Missoni
Rosita and Ottavio MIssoni, Margherita Maccapani Missoni
Angela Missoni and Marco Missoni
Ottavio Missoni and Margherita Maccapani Missoni
Francesco Maccapani Missoni
Giacomo and Marco Missoni
Margherita Maccapani Missoni and Rosita Missoni
Francesco Maccapani Missoni
Angela Missoni, Margherita and Teresa Maccapani Missoni
Ottavio Missoni Junior and Marco Missoni
Rosita Missoni

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