Madonna, known for her breakthrough ensembles on and off the stage, is now part of a multi-label fashion project called MG Icon. Her first project? A Macy's youth line — targeting 13- to 25-year-olds — inspired by her daughter Lourdes Leon. “Lourdes has an incredible sense of style and her point of view on fashion has definitely been an inspiration for the line,” said Jeff Gennette, chief merchandising officer at Macy's Inc.
The collection — dubbed Material Girl — will retail from US$12 and will include apparel, footwear, handbags, and jewellery. Since it's inspired by her Mini-Me, we're guessing it'll probably include studs, faux leather, and graphic tees. Debuting in August, the range will be promoted via online and print campaigns but no news on whether the Material Mum and daughter will feature. If this sounds a little too teeny bopper for your taste, Madonna has more up her fashion sleeve including an upcoming designer sunglasses collaboration. Interrrresssting!