Who: Nicole Warne, 25
What: Model, stylist, fashion blogger and creative consultant
Where: NSW Central Coast, Australia
Why she's popular: She started out selling quirkly and cool clothing online at Gary Pepper Vintage, but soon her own style and beauty eclipsed the original purpose of her blog. She was the first blogger to walk the runway at Mercedes-Benz Fashion Week Australia in 2012 and became the world's first blogger to sign to IMG's talent division in 2013 (that puts her alongside Miranda Kerr and Karlie Kloss, just FYI). These days, she's a Westfield ambassador, and collaborates with the likes of Louis Vuitton, Lancome and Dolce & Gabbana, to name just a few.
Followers: 799,000 +
Source: Instagram user garypeppergirl