Step Behind-the-Scenes with Nicole x Missguided
For X Factor fans and all kids keen on pop culture, Nicole Scherzinger needs no introduction. For everyone else, she's the American pop icon garnering quite the global rep for her fashion-savvy style choices on the judging panel of the UK X Factor. Her style is equal parts spirited and sexy, and now Nicole is bringing her playful party-girl look to the masses with the launch of a 30-piece collaboration with Missguided.
As far as mass market e-retailers go, it doesn't get much better than Missguided. The UK-born brand is the epitome of It-Brit cool — and it's all accompanied by equally appealing (read: affordable) price tags. So it should come as no surprise that the collaboration is brimming with buys we can't wait to make our own. Keep your eye out for directional dresses, jumpsuits, bodysuits and tops in a fresh colour palette of cobalt blue and monochromatic tones.
With Nicole's fun-loving look, a partnership with Missguided was a no-brainer for managing director Nitin Passi: "She's personable, fun and loves to experiment with fashion, all qualities that truly represent our customer. She is a great ambassador for the brand and we're excited to see the response to the collection," he said.
She may be a music mogul, but the collection marks Nicole Scherzinger's first foray into fashion design. "This is my first time designing my own collection and I can't imagine a more perfect fit than Missguided," Nicole Scherzinger said.
The Nicole x Missguided collection is available exclusively on missguidedau.com now, so keep your credit cards at the ready. But, before you start shopping, know this: we've nabbed a peek at the campaign video and behind-the-scenes access to Missguided's photo-shoot with Nicole Scherzinger. So, scroll down before you shop to get an insider's view of the collection hitting (virtual) stores now.