This New Online Swimwear Store Came Just in Time For Summer
If we know one thing for sure, it's that Aussie girls have a weakness for cult swimwear. Blame our beach culture and relaxed, undone aesthetic, but we're forever on the hunt for the perfect bikini and little-known labels. So when we heard that a new retailer — Nomads Cove — had launched here in Australia, our ears pricked up.
Founded by ex-publicist Ali McNiven, Nomads Cove is a swim-specific online store specialising in boutique labels. With a stable of brands that includes Amore + Sorvette, Tanlines and Ete Swimwear (to name a few), weekly product drops and an inspiring Instagram account to follow, Nomads Cove is about to become every fashion-girl's favourite destination for swim.
What we love most about the site though, is the extra attention to detail when describing the fit — it takes the guess work out of the online shopping experience.
Can you tell we're obsessed yet? To find out more about the new store, we emailed Ali — keep reading for what she had to say about how it all started, how she grew a 35,000-strong Instagram following so fast, and what's next for the business. Then, shop their newest drop just in time for beach season.