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Prada Fall 2011 Ad Campaign Shot by Steven Meisel, Starring Frida Gustavsson and Ondria Hardin

Campaign Trail: Prada Pulls Out Laid-Back Luxury for A/W '11

For its Fall 2011 campaign, Prada tempered its colourful collection featuring bright hues and modern, Mondrian-esque colour blocked dresses with models, Frida Gustavsson and lesser-known Ondria Hardin, posing in louche and laid-back positions. The idea, shot by Steven Meisel, was meant to, "exemplify an anything goes attitude to fashion maximalism," as portrayed by the harlequin flooring and fancy velvet sofas, juxtaposed with a casual attitude. Decadent, yes, but are you sold on Prada's easy take on elegance?

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