Shop: 20 Pieces To Own From Sass & Bide's Autumn Collection
Yes, the new season campaign features Aline Weber, and yes, she looks incredible, but there's actually something else about it that we think is cool. Being the pioneers they are, Sass & Bide's AW14 campaign is a world first. Founders Heidi Middleton and Sarah-Jane Clarke partnered with photographer Terry Gates to shoot the line-up in a 360 degree format.
“We wanted to create a concept that captured the spirit of the collection but also one that pushed boundaries in the digital space internationally. The format allows our customers to feel like they are in the room, interacting in the space, and that concept alone felt incredibly innovative," Sarah-Jane explained.
While we're usually left with a frustrating wait until we can shop the styles from a look book, most of this collection is actually available online now. So click through the gallery, and add-to-cart now, or risk missing out. Plus, take a little behind-the-scenes look at Aline Webber, doing her thing in New York for Sass & Bide.
Images courtesy of Sass & Bide.