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See all the Day One Action From L'Oreal Melbourne Fashion Festival in Pictures!

2011 LMFF: The Fashion Fun Begins!

L'Oreal Melbourne Fashion Festival kicked off proceedings yesterday, and it looks like a frockin' good time was had by all! Bella will be our girl on the ground for the next two days, and we can't wait to see her front row reports. The LMFF peeps started things with a bang with the Fashion Full Stop: Decades of Australian Fashion and Music show, which showcased fabulous swimwear, bridal designs as well as a retrospective runway show of some of our local designer heroes. Speaking of, Akira Isogawa, Alex Perry and Joe Saba showed their support as did f'row regulars Megan Gale and Rachael Finch. We'll be keeping you in the loop with more LMFF news, but in the meantime get amongst the action by clicking right this way.

A striking look from the Fashion Full Stop: Decades of  Australian Fashion and Music show.
Runway rewind!
A dress from the Wedding Bells section, part of Fashion Full Stop: Decades of  Australian Fashion and Music show.
Samantha Harris modelled this gorge frock as part of the runway component to the LMFF show.
Colourful swimwear creations stood out on the runway.

Keep reading . . .

A striking look from the Fashion Full Stop: Decades of  Australian Fashion and Music show.
Runway rewind!
A dress from the Wedding Bells section, part of Fashion Full Stop: Decades of  Australian Fashion and Music show.
Samantha Harris modelled this gorge frock as part of the runway component to the LMFF show.
Colourful swimwear creations stood out on the runway.
Mellow yellow! This dramatic dress was part of the Fashion Full Stop: Decades of  Australian Fashion and Music show.
80s throw-back: designs from different eras were on show as part of the Fashion Full Stop: Decades of Australian Fashion and Music show.
Full skirted drama.
A fabulous concoction from the retrospective runway show.
Partay! The finale looks like fun.
Guy Sebastian lent his voice to the stylish celebration.
Marcia Hines was blingtastic on stage.
Melissa George was glowing.
Rachael Finch rocked a leather sleeved blazer-style dress.
GQ's Man about town Grant Pierce looked dapper.
Melissa George shone in a sequinned cream number.
Joe Saba opted for chic all black.
Striking a pose: Megan Gale did her best.
Rachael cuddled up to Alex Perry.
The ever-talented Akira Isogawa showed up in support.
Eclectic designer Jenny Bannister stepped out for LMFF.

Image Source: Getty
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