This Australian Fashion Brand Just Simplified Formal Dress Shopping
Finding a formal dress isn't easy. Unlike shopping for jeans when you can be confident a particular cut and colour, buying a dress for a special occasion may feel like uncharted territory. You're inevitably going to spend more on an item you'll wear less, so it goes without saying that getting it right is important.
Enter: Shona Joy.
The local label is a fixture in the wardrobes of Australian women for many reasons, but it's offering when it comes to event dresses tops the list. The Luxe Collection, while made with bridesmaids in mind, is actually the perfect place to find a formal dress you'll feel confident in and wear again. Why? Each silhouette has been thoughtfully designed to suit all different shapes, there are colour options to compliment all skin tones, and the price point won't hurt your wallet.
So, if you're in the market for a formal dress you'll treasure for years to come, Shona Joy is your answer. Keep scrolling to read email interview with founder Shona Thatcher on the biggest dress trends for 2019 and the must-try styles and then, shop our edit.