10 H&M Outfits to Wear This Winter
If you're anything like us, the news that H&M (finally) opened doors in Australia this April was quite possibly the highlight of your year month. The gigantic, 5,000 square metre, multi-level store at Melbourne GPO is light, bright, spacious, and a wonderland of affordable, on-trend clothes to try (and, inevitably, buy). But store aesthetics aside, we all know the launch collection lived up to its hype, delivering the perfect blend of relaxed boho basics and sophisticated layering essentials for an Australian Autumn. Basically, we thought the launch line would be pretty tough to top. But then we were introduced to the just-landed, Fall 2014 campaign, fronted by model Gisele Bundchen, and we knew H&M Australia was no one-trick pony.
Melbourne is the unrefuted shopping capital of Australia (sorry, Sydney), and it's the city where style is always on the agenda. The city streets pulse with an eclectic mix of sophisticated, cosmopolitan looks alongside alternative, off-beat personal style. And, because Melbourne weather is unpredictable at best, and downright difficult at worst, the local style set has mastered the art of layering. All of these local fashion factors have been considered in H&M's new line, brimming with easy-to-layer pieces that will get you noticed on Melbourne's buzzing street style scene. Need proof? Keep scrolling to see exactly how to wear H&M's Fall 2014 collection Down Under — in fact, print off the outfits you love most and step in-store fast, because we're betting this collection will be a sell-out.