October is Breast Cancer Awareness Month and today retail giant David Jones will continue its largest fundraising initiative of the year 'Shop Pink Donation Day'. So, if you buy from any of the 38 David Jones stores across Australia (online included!) today, all profits will go to the National Breast Cancer Foundation.
Now in its fifth year, the initiative has raised an impressive $4 million towards the fight against breast cancer — that's more than any other Australian retailer in history.
David Jones Brand Ambassador Megan Gale, plus Erika Heynatz and Natalie Bassingthwaighte will join leading local fashion faces including the girls from Bec & Bridge, Ginger & Smart, and Camilla to appear in the David Jones Elizabeth Street store (Sydney) between 12.30pm and 1.30pm today. Head into the store to support the cause — and to meet the designers!
Image courtesy of David Jones