This Is Why Sydney Fashion Blogger Has 500,000 Followers
500,000 Instagram followers. 76,000 Facebook fans. 3,000 Twitter followers. Sydney Fashion Blogger (A.K.A. Antoinette Marie) might post about style, but these are the stats that prove she's a burgeoning fashion icon in her own right. While fashion brands invest big dollars to grow an audience half that size, this is genuinely just one well-dressed woman with an iPhone.
For Fashion Week, Sydney Fashion Blogger partnered up with Alex Perry and Rescu on a behind-the-scenes exploration of the design icon's showcase. To celebrate, we caught up with the social media phenomena to chat about how she built that massive following, her thoughts on Australian fashion bloggers, and that killer wardrobe.